Dreams Retail Store, East Sheen, London

Dreams, a prominent UK retailer, sought to create a modern, welcoming retail space in East Sheen. The store needed durable, aesthetically appealing flooring to handle high foot traffic and support its design. They chose Heckmondwike's Hobnail carpet sheet and Diamond entrance mat.

Hobnail Carpet features a unique cobbled texture, ideal for high-traffic areas. Its 25dB impact noise reduction improves the shopping experience, while its anti-ravel texture ensures long-lasting durability and low maintenance costs.

Diamond Entrance Mat provides excellent dirt and moisture control with its cobbled surface, preventing contaminants from entering the store. The mat was also customised with its logo, enhancing branding.

Together, these products created a cohesive, stylish look, reinforced the store’s branding, and offered a cost-effective, durable solution. The flooring transformation improved both the store's functionality and the overall customer experience.