The Strand, Aldwych

The Aldwych area, nestled in the heart of London, has undergone a remarkable transformation in recent years. Aldwych is rich and diverse, originally developed in the early 20th century as a grand thoroughfare, flanked by prestigious buildings and theatres. Over time, it evolved into a bustling commercial hub. However, changing urban needs and traffic management had begun to take a toll on its charm and functionality. “A Vision for Aldwych”

LDA Design played a pivotal role in envisioning the revitalisation of Aldwych. Their work was grounded in the belief that urban spaces should be more than just thoroughfares; they should be vibrant, people-centric environments that promote sustainability and community engagement. Collaboration between LDA Design and Westminster Council, aimed to enhance the public realm by incorporating innovative urban design principles and environmentally friendly features, such as tree planting.

The primary goal was transforming Aldwych into a welcoming and attractive pedestrian space. This involved expanding pavements reducing vehicular traffic and creating designated areas for social interaction. The existing London Plane trees that lined the Aldwych were seen as valuable assets the design aimed to celebrate and preserve these trees.

Drawing inspiration from the Strand design, the project proposed unique street furniture. These pieces added aesthetic value and provide functionality, such as Wi-Fi hubs and charging points.